Partners who love our Global research and insights support:
Global research and insight solutions that amplify every voice
Our global research and insights solutions help you hear from travelers and staff in every language you serve. We localize surveys, discussion guides, and qualitative content, and we support coding and analysis so you can compare results across markets with confidence. You get clearer insight, faster decisions, and evidence that truly reflects all of your audiences.
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Our Global research and insights covers…
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Guest satisfaction & CSAT surveys
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NPS & loyalty measurement
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Brand & campaign tracking studies
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Pre- & post-stay feedback programs
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Employee engagement & pulse surveys
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UX & journey research for digital products
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Concept, pricing, & offer testing
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Social listening & review analysis
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In-depth interviews & focus groups
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…and many more
Relevant services & technologies
Language services
Language technologies
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Why hotels airlines cruises attractions love working with us
Travel and tourism brands rely on research to steer pricing, product, and experience decisions in fast-moving markets. We make sure language never limits what you can learn. We support your internal insight teams and external agencies with sector-specialist linguists, researchers, and robust governance so your global research and insights reflect the reality on the ground, not just the views of English-speaking travelers.
Hotels love our Global research and insights because
We help hotel and resort groups run consistent NPS, CSAT, and brand tracking programs across many source markets and property types. We localize surveys, moderate interviews with guests and staff, and code verbatim so you can compare performance across brands, destinations, and stay types. We also support UX and journey research for booking, check-in, and loyalty touch-points so you see how guests experience your ecosystem in every language.
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Airlines love our Global research and insights because
We support insight teams with multilingual surveys and projects that cover routes, cabins, disruption handling, and digital journeys. We translate and validate questionnaires, moderate passenger interviews and focus groups, and code large volumes of open-ended feedback from NPS, post-flight, and operational surveys. This helps you understand behavior and sentiment across markets and use that insight to refine routes, products, and service models.
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Cruise Lines love our Global research and insights because
We help cruise lines listen to guests and crew across itineraries, source markets, and ships. We localize pre- and post-cruise surveys, moderate group discussions about itineraries and onboard experiences, and code feedback about excursions, cabins, dining, and entertainment. We also support employee and crew surveys so you can track engagement and operational needs across nationalities and roles.
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Attractions love our Global research and insights because
We work with parks, attractions, and integrated resorts to capture feedback from international visitors and frontline teams in many languages. We translate and validate ticketing, visit, and event surveys, analyze open comments about queues, signage, value, and safety, and support social listening across review platforms. This gives you a clearer picture of how different audiences experience your venues, so you can improve operations, marketing, and on-site design.
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How we work with you
We start by understanding how you currently run research, which partners you use, and how insight flows into decision-making. Together we define priority markets, methods, and languages, then design language support that fits into your existing research and insights ecosystem. You stay in control of study design and analysis; we ensure multilingual execution is accurate, consistent, and fast enough for your commercial and operational timelines.
How we work with hotels & resorts
For hotel and resort groups, we support continuous guest and staff listening across brands, regions, and property types. We localize guest satisfaction and NPS surveys, overlay links to check logic and routing, and validate language so questions land as intended. We transcribe and translate interviews and focus groups about stay experience, loyalty, and brand perception, then code open responses so you can track themes over time. Our workflows fit around your chosen survey platforms and agency partners, not the other way around.
How we work with the air travel sector
We align language support with your network, cabin strategy, and operational realities. We translate and validate surveys for different routes and classes, support passenger and crew interviews, and code open feedback from disruption, post-flight, and digital journey surveys. We also help analyze multilingual feedback from support interactions and social channels, so your research teams can connect what passengers say with what they experience in the air and on the ground.
How we work with cruise lines
We support research that spans the entire customer journey and life onboard. We localize surveys and guides covering pre-cruise information, onboard services, excursions, and post-cruise sentiment. We transcribe and translate interviews and groups conducted at sea or in source markets, and code verbatim to surface themes by ship, itinerary, cabin type, and demographic. We can also support crew and staff surveys so you understand how operational changes land across different nationalities and roles.
How we work with tourist attractions
For tourist attractions, we tailor language support around peak seasons, visitor profiles, and venue layouts. We translate and validate visitor and member surveys, focus on clarity around pricing, queues, and safety, and support in-venue intercept studies and post-visit research. We code and analyze open feedback and social reviews so you can see how local and international visitors talk about your venues, and use that insight to refine operations, signage, and marketing.
Global research and insights FAQs
Global research and insights in the context of language services is the support that enables you to run surveys, interviews, and analysis across multiple languages without losing accuracy or comparability. It covers translation, moderation, interpreting, transcription, and coding so your research programs can include every market you serve and still deliver a single, coherent view of performance.
We work alongside your internal insight teams and external research agencies. Your partners design the studies and own the methodology; we manage the multilingual execution, from translating and validating questionnaires to supporting moderation, interpreting, and coding. This keeps roles clear and lets each specialist focus on what they do best.
We use experienced research-specialist linguists, consistent glossaries and style guides, and structured review processes to keep terminology aligned across markets. We also perform survey overlay and link checking to verify that routing and answer options match in every language. For open-ended data, we define coding frames and QA steps so themes and metrics can be compared confidently by market and language.
We support most common quantitative and qualitative methods, including online and mobile surveys, in-depth interviews, focus groups, communities, and social listening. We work with the survey platforms, panel providers, and analysis tools you already use by setting up export/import workflows, connectors, or secure file exchanges. This allows you to add multilingual coverage without changing your core research stack.